Industries / Home Services
Websites that make the phone ring for home service businesses.
When a furnace quits or a ceiling starts dripping, nobody reads your About page. They search on a phone, scan the map, and call the first company that looks real and answers their question. I build websites for HVAC, plumbing, roofing, and remodeling companies that win that moment.
I'm TJ Slade, a web designer and developer. Kansas City is home base, and I work with home service companies nationwide.
- HVAC
- Plumbing
- Roofing
- Remodeling
Where jobs get lost
Most trades lose the job before anyone picks up the phone.
The work itself is rarely the problem. The problem is the two minutes between a homeowner searching and a homeowner calling, and four things usually go wrong in that window.
You're not in the map pack
For "plumber near me" and "roof repair" searches, the few businesses on the map get most of the calls. Getting there depends on your Google Business Profile, your reviews, and a website that backs up what the profile says. If those disagree about your name, number, or service area, Google trusts you less.
The site fights the phone
Most of your visitors are on a phone, often standing in the problem. If the number isn't tappable at the top of every page, the page crawls on a cellular connection, or the form wants twelve fields, they go back to the results and call someone else.
One page trying to cover every town
A single "areas we serve" list doesn't tell Google or a homeowner much. Real service-area pages, written for the towns you actually want work in, give you something to rank with and give the visitor proof you come out to them.
No proof the work is good
Homeowners are letting you into their house. They want real job photos, real reviews, your license and insurance, and some sign you'll show up when you say you will. Stock photos of smiling people in hard hats do the opposite.
What I build
A site built around the call.
Everything on the page is there to get a homeowner from a search result to a phone call or a request, with as few taps as possible.
Click-to-call everywhere
Your number tappable in the header of every page, a short request form for people who would rather type, and taps and form submissions tracked so you can see which pages send work.
Service pages that match how people search
A page for each service you want more of, like AC repair, water heater replacement, or roof inspections, in plain English: what it covers, what affects the price, and how fast you can get there.
Service-area pages with substance
Pages for the towns and neighborhoods you want to work in, each with something specific to say, not the same paragraph with the city name swapped.
Google Business Profile and local SEO
Your profile set up or cleaned up, your name, address, and phone consistent across the directories that matter, and local structured data on the site so search engines can connect the dots.
Reviews and job photos up front
Your Google reviews linked where people decide, a gallery of real jobs, and license, insurance, and warranty details where a homeowner can find them.
Fast on a bad signal
Pages built to load quickly on a phone in a basement, with images sized properly and nothing heavy that doesn't earn its place.
Related work
Honest proof.
I don't have a plumbing or roofing company in my portfolio yet, and I won't pretend otherwise. What I do have is local business work that solves the same problems: getting found nearby, turning phone visits into calls, and cleaning up a business's search presence without starting over.
Truman Chiropractic
A mobile-first site built to drive phone calls, with click-to-call and tracked calls to action. Same goal as a service company: get the person on the phone.
Read the case study
Tarry Chiropractic
A local business site with a page for each service and local SEO built into the structure, so the practice shows up when people nearby search.
Read the case study
Zephyr Products
Local and technical SEO plus Google Business Profile work for an established manufacturer, improving how it shows up in search without a full rebuild.
Read the case studyHow it works
Plain English from start to finish.
A real conversation
You tell me about your business, the work you want more of, and where your current site falls short. You get a clear, fixed quote, not a range that grows later.
A plan before any design
I map out the pages and what each one needs to say, and I explain why. You know what's being built before anything gets designed.
Design and build
I design and build the site myself and share previews as I go, so you're never waiting weeks to see progress.
Launch and handoff
I launch it, redirect your old pages so you keep what you've already earned in search, and walk you through everything. You own your domain, your site, and your accounts.
FAQ
Fair questions.
How much does a website for a home service business cost?
It depends mostly on how many service and service-area pages you need. A static site starts at $2,000 for up to five pages, and a site you can edit yourself starts at $4,000. Most trades want a page for each core service plus a handful of town pages, so I quote it after a short call. Current numbers are on my pricing page.
Can you get my business into the Google map pack?
Nobody can honestly promise a map spot. Google weighs how close the searcher is, how relevant your business looks, and how well known it is. What I can do is fix the parts you control: a complete Google Business Profile, consistent listings, a site that backs up your services and service areas, and a steady habit of asking for reviews.
Do I need a separate page for every city I serve?
Not every city. Pick the towns where you want more work and can say something real about each one, like the neighborhoods you cover, the jobs you do there, and how fast you can get out. A few strong pages beat fifty copies of the same paragraph.
Should my website have online booking?
For maintenance visits and estimates, often yes. For emergencies, the phone wins, so the number stays front and center either way. If you already use scheduling or dispatch software, I can link to or embed its booking page so requests land where your office already works.
I already have a website. Do I have to start over?
Not always. Sometimes the fastest win is fixing the Google Business Profile, speeding up the site, and rewriting a few service pages. If a rebuild is the right call, I'll tell you why, and I'll carry over what's already ranking.
Do you only work with Kansas City contractors?
Kansas City is home base, and I work with home service companies nationwide. Projects run on calls, email, and shared previews, and for bigger projects I'm happy to come to you.
Want the numbers? See pricing or how I handle web design and SEO.
Keep reading
More on home services websites.
Kansas City Contractor Website Design: What Actually Books Jobs
Trades in this metro rarely lose a job on craftsmanship. They lose it in the ten seconds a homeowner spends deciding who to call. Here is what a contractor website has to answer in that window.
Local SEO for Kansas City: How to Show Up in Google's Map Pack
The three businesses under the map get most of the local clicks. Here is how Google chooses them, and the plain steps to get your Kansas City business in the map pack.
How to Get More Google Reviews Without Being Awkward About It
Most small businesses have plenty of happy customers and a handful of reviews. The gap is almost never the work. It is that nobody asked at the right moment, in a way that took ten seconds. Here is how to fix that.
Let's talk
Get the phone ringing.
Tell me what kind of work you want more of and where. I read every message myself and reply within one business day.