Industries / Professional Services
Websites for professional practices that earn trust before the first call.
People don't hire a lawyer, a dentist, an accountant, or a med spa on a whim. They compare a few, and the website is where they decide who seems competent, current, and easy to work with. I build sites for professional practices that make that decision easy, and make the first step simple.
I'm TJ Slade, a web designer and developer. Kansas City is home base, and I work with practices nationwide.
- Law
- Dental
- Accounting
- Med Spa
What gets in the way
Good practices often have websites that undersell them.
The people you want as clients are careful by nature. They notice the details, and these are the ones that cost practices the most.
Credibility that doesn't come through
An outdated site reads as an outdated practice. Visitors look for real people, credentials in plain English, and a clear sense of what you do and don't handle. Stock photos and vague "full service" copy make you look like everyone else.
Intake that creates work
A contact form that asks for everything, or nothing, sends your staff chasing details by phone. A good intake path asks the right few questions, reaches the right person, and tells the visitor what happens next.
Sensitive information in the wrong place
Legal matters, finances, and treatment questions are private. A wide-open form invites people to type things into an inbox that was never meant to hold them. Keeping public forms narrow is a design decision, and it belongs at the start of the project.
Hard to find for the right searches
People search for the specific thing they need: an estate planning attorney, an emergency dentist, small business bookkeeping, a particular treatment. One services page that lists everything won't rank for any of them.
What I build
Built to be trusted, and easy to contact.
A site that looks like the practice you actually run, and a first step that takes a minute instead of a round of phone tag.
Practice and people pages
Bios with real photos, credentials explained in plain English, and a page for each practice area or service that says who it's for.
Intake that fits how you work
Short, purpose-built request forms, consultation booking where it makes sense, or a link straight into the client or patient portal you already use.
Privacy-conscious forms
Public forms that only ask for what's needed to get back to someone, a clear note about what not to send, and deliberate tracking choices on pages where privacy matters. I work through those choices with you and whoever handles compliance for your practice.
Pages for the searches that matter
A page for each practice area, service, or treatment you want more of, plus local SEO for each office location.
Reviews and credentials up front
Reviews, memberships, and credentials where people make decisions, kept within your profession's advertising rules.
A site your staff can update
If your team needs to change hours, bios, or post updates, I set it up so they can and show them how in plain English. If you'd rather not touch it, I make the edits.
Related work
Honest proof.
I haven't built for a law firm, dental office, accounting firm, or med spa yet, so I'm not going to show you one. These projects solved the same problems: earning trust quickly, guiding someone to the right request, and handling sensitive subjects with care.
Eylar Insurance Solutions
An independent insurance agency serving Kansas and Missouri since 1991. Each coverage type has its own quote request path, so visitors ask for exactly what they need.
Read the case study
Dr. Zoe Ross-Nash
A clinical psychology practice that needed to feel warm without losing clinical credibility, with provider profiles, specialty pages, and a link into the client portal.
Read the case study
Society for the Advancement of Psychotherapy
A global professional organization's site rebuilt so members can find resources and staff can manage content without a developer.
Read the case studyHow it works
Plain English from start to finish.
A real conversation
You tell me about your business, the work you want more of, and where your current site falls short. You get a clear, fixed quote, not a range that grows later.
A plan before any design
I map out the pages and what each one needs to say, and I explain why. You know what's being built before anything gets designed.
Design and build
I design and build the site myself and share previews as I go, so you're never waiting weeks to see progress.
Launch and handoff
I launch it, redirect your old pages so you keep what you've already earned in search, and walk you through everything. You own your domain, your site, and your accounts.
FAQ
Fair questions.
Can you make my website HIPAA compliant?
I don't claim that, and I'd be wary of anyone who does. Compliance covers your whole practice, not just a website. What I do is keep sensitive information off the public site: narrow public forms, intake handled in the secure portal or practice software you already use, and tracking decisions on patient-facing pages made with your compliance person.
Do you know the advertising rules for law firms?
I build with them in mind, but you or your firm's ethics counsel make the call on things like testimonials, results language, and specialist claims. The rules vary by state, so I write copy that's easy to adjust and flag anything that might need a second look.
Can clients book a consultation online?
Yes, if it fits your practice. I can link to or embed the scheduling tool you already use, or set up a simple consultation request that reaches the right person. For anything that needs screening first, a short request form usually works better than open booking.
How much does a practice website cost?
It depends on how many practice areas, providers, and locations you need pages for, and whether the site connects to scheduling or a portal. A static site starts at $2,000 for up to five pages, and a site your staff can edit starts at $4,000. Current numbers are on my pricing page, and I'll give you a fixed quote after a short call.
Will my staff be able to update the site?
If you want them to, yes. I can build it so your team can edit bios, hours, and posts, and I walk them through it in plain English. If you'd rather not touch it, I make the edits for you.
Do you work with practices outside Kansas City?
Kansas City is home base, and I work with practices nationwide. Projects run on calls, email, and shared previews, and for bigger projects I'm happy to come to you.
Want the numbers? See pricing or how I handle web design and SEO.
Keep reading
More on professional services websites.
Kansas City Healthcare Website Design: What Patients Check Before They Book
A patient deciding between three practices is running a short checklist, and most practice websites answer about half of it. Here is what belongs on a medical, dental, or therapy site in Kansas City.
How to Get More Google Reviews Without Being Awkward About It
Most small businesses have plenty of happy customers and a handful of reviews. The gap is almost never the work. It is that nobody asked at the right moment, in a way that took ten seconds. Here is how to fix that.
Who Actually Owns Your Website? Domain, Hosting, and Logins, Explained
Most owners find out who controls their website on the day they need something and cannot log in. Here is what you actually own, how to check in fifteen minutes, and what to get in writing.
Let's talk
Look as good online as you do in person.
Tell me about your practice and the clients you want more of. I read every message myself and reply within one business day.