Growing Your Site
Growing the site you have.
Copy, speed, upkeep, and the small fixes that turn a website from an online brochure into something that brings in work.
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How to Write Your Own Website Copy Without Hating It
Most website projects stall in the same place: waiting on the words. Here is the process I hand clients who want to write their own copy, and the honest test for when you should not.
What to Put on Your Home Page (and What to Leave Off)
A stranger decides whether to stay on your home page in about ten seconds. Here is what has to be in that window, what belongs below it, and the standard pieces that are only taking up room.
Website Maintenance: What Actually Needs Doing After Launch
A website is not an appliance you install once and forget. Here is what website maintenance actually involves after launch, what you can handle yourself, and what quietly breaks when nobody is watching.
5 Signs Your Website Is Quietly Losing You Customers
Nobody emails to tell you they gave up on your website. Here are the five failures that cost you customers silently, and how to check for each one in about ten minutes.
Why Website Speed Matters, and How to Tell If Yours Is Too Slow
Your site feels fast to you because your browser cached it. Here is the real test, the number Google cares about, and what to do if your site is on the wrong side of it.
Does Your Small Business Actually Need a Blog? (And How to Prove It Works)
Everyone says your small business should have a blog. Here is the honest answer: when it is worth it, when it is not, and how to measure whether yours actually works.
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